Tag Archives: branding

THE MYTH ABOUT BRANDS – February 27th 2013

Summarization of – The Brand Gap by Marty Neumeier What is a brand? Well first of all I will tell you what a brand is not. Let’s clear up some misconceptions. A brand is not a:             1. A brand … Continue reading

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What I have learned in 2012

1.  You can overcome anything if you put your mind to it. Clearly define your goals, learn from your mistakes, don’t listen to the negativity and focus on your dreams and what you want to achieve – the opportunities are … Continue reading

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Elite Offers “All for One” Brand and Market Solutions

"Our focus is ensuring our clients are completely satisfied and the product we deliver is of outstanding quality." When it comes to the branding and marketing of your business, it’s a multi-channel world out there and the choices can be … Continue reading

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Create an accessible brand for your dealers and franchisees

Whether you are starting a new franchise or your business has reached the level of success where your model includes multiple locations, dealers or franchises, your brand can face a crossroad. You strive to maintain brand integrity through all outlets … Continue reading

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The Brand Balancing Act: Cost vs. Budget

We have all heard the marketing message that stresses the importance of a cohesive brand represented with quality design. And they are right, but the reality for many small to medium sized business owners is that the cost for continual … Continue reading

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Social Media ROI

With the latest technology these days, all you hear about is Social Media Marketing. Make sure you tweet, set up a Facebook Fan Page, email marketing blasts, did you create your account with LinkedIn? These are all important tools to … Continue reading

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The Do’s and Don’ts of Print Marketing

A professional looking direct mail piece can deliver a personalised, engaging message to your prospective client. With the potential to reach a specific target audience and have the ability to track your response rate, print marketing is an essential tool … Continue reading

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