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So you have a successful brand – Now what? – Lesson 2
Summarization of – The Brand Gap by Marty Neumeier Well, now you need to learn to manage your brand as it expands. The more successful and widely distributed your brand is, the stronger your brand management needs to be. What you will … Continue reading
THE MYTH ABOUT BRANDS – February 27th 2013
Summarization of – The Brand Gap by Marty Neumeier What is a brand? Well first of all I will tell you what a brand is not. Let’s clear up some misconceptions. A brand is not a: 1. A brand … Continue reading
Create an accessible brand for your dealers and franchisees
Whether you are starting a new franchise or your business has reached the level of success where your model includes multiple locations, dealers or franchises, your brand can face a crossroad. You strive to maintain brand integrity through all outlets … Continue reading
The Brand Balancing Act: Cost vs. Budget
We have all heard the marketing message that stresses the importance of a cohesive brand represented with quality design. And they are right, but the reality for many small to medium sized business owners is that the cost for continual … Continue reading
