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Create an accessible brand for your dealers and franchisees
Whether you are starting a new franchise or your business has reached the level of success where your model includes multiple locations, dealers or franchises, your brand can face a crossroad. You strive to maintain brand integrity through all outlets … Continue reading
The Brand Balancing Act: Cost vs. Budget
We have all heard the marketing message that stresses the importance of a cohesive brand represented with quality design. And they are right, but the reality for many small to medium sized business owners is that the cost for continual … Continue reading
Social Media ROI
With the latest technology these days, all you hear about is Social Media Marketing. Make sure you tweet, set up a Facebook Fan Page, email marketing blasts, did you create your account with LinkedIn? These are all important tools to … Continue reading
The Do’s and Don’ts of Print Marketing
A professional looking direct mail piece can deliver a personalised, engaging message to your prospective client. With the potential to reach a specific target audience and have the ability to track your response rate, print marketing is an essential tool … Continue reading
